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Indonesia, May 31, 2021 - During the first quarter of 2021, the Home and Living category at Tokopedia more than doubled compared to the first quarter of 2020. "Sleeping pillows, floor mops and kitchen utensils such as knife sets and kitchen scales are some of the most sought after products," said the Strategic Initiatives Senior Lead (Home and Living, Mom and Baby Category) Tokopedia, Rizki Widyastuti.
She added, “The community's high need for this category encourages us to continue to collaborate with business activists including local MSMEs - who sell household products, kitchens, furniture to carpentry - through various initiatives. One of them is the Home Living SALEbrations Mid-Year Sale campaign during June 2021. "
Home Living SALEbrations is a stage for business activists, especially local MSMEs such as Sleep Buddy Bedding and Dekornata, to continue to adapt in the midst of a pandemic through the use of technology such as Tokopedia.
Indah Catur Agustin-Sleep Buddy Bedding, Reaches Nearly Billions of Turnover through Tokopedia
After starting a business as a reseller, Indah Catur Agustin, finally founded Sleep Buddy Bedding in 2009, which sells a variety of quality bed linen products at affordable prices. Indah started utilizing digital platforms such as Tokopedia in 2017.
"Now 80% of our sales come from Tokopedia. Transactions at our stores also increased by nearly 20x in Q1 2021 compared to Q1 2020. Turnover in Tokopedia could reach more than IDR 900 million, ”explained Indah. Indah's business was able to empower many tailors from Purwantoro and Wonogiri.
Even though the pandemic had hit her spirit, Indah quickly got up to stay focused on her business. For example, by collaborating with influencers and participating in various campaigns on Tokopedia, including Home Living SALEbrations. "Through Tokopedia, the name Sleep Buddy Bedding can now be known to the public outside Surabaya," he said.
Giovanno Warli-Dekornata, Collaborating with Local Craftsmen to Present Quality Decorative Products
Founded in 2018 by Giovanno Warli, Dekornata is a local business that collaborates with craftsmen from Java to Kalimantan to sell various wood products, furniture and home decorations. "All of our products are made by Indonesian craftsmen and only use wood that is legally and environmentally friendly," he said.
After joining Tokopedia in June 2018, Dekornata's sales continued to increase. "Even during the pandemic, our turnover has jumped 3x," added Giovanno.